relaxx in the media

relaxx Dry Cleaning Offers Revolutionary New Process That’s Better for Clothes, Planet GreenEarth(R) System Provides Environmentally Safe, Odorless, Gentler Dry-Cleaning

Published: Tuesday, 21 Jun 2011 | 10:00 AM ET Text Size

SAN DIEGO, Jun 21, 2011 (BUSINESS WIRE) — Consumers who care about the environment and their appearance can get a double bonus from relaxx Dry Cleaning and its revolutionary new process. relaxx, owned locally by Jason Rattray, now offers environmentally friendly dry-cleaning services in its new, state-of-the-art dry-cleaning facility located at 1105 Morena Blvd., San Diego, CA 92110. relaxx’s GreenEarth(R) cleaning system is not only better for the environment, it’s better for clothes — noticeably better.
Unlike traditional dry-cleaning, which uses perchloroethylene or “perc,” a petroleum-based solvent, the GreenEarth process uses no hazardous chemicals. It cleans with pure liquid silicone — in essence, liquefied sand — the same gentle, natural product used in many everyday shampoos, lotions and deodorants.
With GreenEarth, there is nothing to dirty the air, contaminate the soil or pollute the water.
relaxx Dry Cleaning’s decision to install the environmentally-safe system puts it and its customers years ahead of the rest of the industry. While 85 percent of dry cleaners still use perc or hydrocarbon, the industry standard solvent since the 1950’s, it has been classified by the EPA as a toxic air contaminant and a possible (to probable) human carcinogen. In January 2007, California passed the nation’s first statewide ban on perc, initiating a 15-year phase-out of chemicals and equipment. Massachusetts, New York and New Jersey all are considering similar bans.
“Once we found there was an environmentally-safe alternative, we didn’t hesitate to make the investment,” said Jason Rattray, owner of relaxx Dry Cleaning. “We know our customers will appreciate the difference it makes — not just for the environment, but also for their clothes.” One of the most noticeable differences with the GreenEarth(R) process is the lack of that telltale “dry cleaning” odor. The benefit to clothes is also tangible. “Garments just look and feel better,” said William Jones, General Manager of relaxx Dry Cleaning. “They are softer, with more body; colors are brighter and whites whiter.”

Additional benefits for customers include no dye-bleeding or damage to delicate beads and trim.
relaxx Dry Cleaning complements their revolutionary cleaning system with recyclable poly garment bags and EcoHangers, resulting in “green” dry-cleaning from beginning to end. All of these advancements are good news for fashion-conscious consumers who are concerned about their carbon footprint.
relaxx Dry Cleaning has been providing San Diego the very best in garment cleaning services since 2003. Family-owned and operated, relaxx has always based their business around three simple principles: Quality, Service and Eco-Friendly.
For more information about relaxx, San Diego’s green Dry Cleaning Solution, please visit http://www.relaxxDryCleaning.com.
The name GreenEarth and its logo are registered service marks of GreenEarth Cleaning, LLC. Two of the world’s largest companies, General Electric and Procter & Gamble, are founding members of GreenEarth Cleaning LLC.
SOURCE:
relaxx Dry Cleaning CONTACT: relaxx Dry Cleaning Jason Rattray, 619-704-3790 jason@relaxxdrycleaning.com Copyright Business Wire 2011 -0- KEYWORD: United States